Last week we exhibited at the 26th IAW Trade Show in Cologne, Germany.
Dubbed "Europes most successful event in terms of orders for promotional and trend-led products", over 300 exhibitors from across the world showcased popular lines and the products that they offer on a 28,000m² display area.
It was a great opportunity to meet so many potential new suppliers and customers from around the world.
Our stand featured almost 100 products from various cross-category branded product lines that we offer, including Unilever, Mondalez, Procter & Gamble and Heinz. These products were shipped to Germany from the UK specifically for the show.
On the final day of the show, we donated all of the products from our stand to Tafel.
Tafel are a nonprofit organisation based in Germany, with more than 900 centres working to bridge the gap between excessive food waste and economically disadvantaged people. They support more than 1.5 million people in need of food throughout the country and are financed by donations, receiving no public financing.
The Tafel Idea: Grocers and producers take on social responsibility, and people in need receive much needed high quality quality groceries. Furthermore food waste is reduced, which protects the environment and valuable resources.
We look forward to next year!